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How can you tell if your pricing matches the true value of your services?
Join Kinore and for an expert webinar
Date: 25th June 2025
Time: 10:30 AM – 11:30 AM
Join us for the second session of our exclusive 5-part webinar series designed for SME owners and decision-makers. In just 30 minutes, get practical, actionable insights directly experts — all delivered in an open, Ask Me Anything (AMA) style conversation where your questions help drive the discussion.
Agenda
This session is based around your questions- we understand how important privacy is, so any questions you submit will be kept anonymous and confidential. Plus, if you’d prefer, you can submit a question anonymously during the live session.
- Value-Based vs. Cost-Based Pricing: Understand when to use value-based pricing (customer benefits) vs. cost-based pricing (production costs) to maximise profitability.
- Pricing Impact on Profitability, Cash Flow, and Growth: Learn how pricing affects profits, cash flow, and long-term business growth.
- Establishing Payment Terms: Set payment terms that ensure timely cash flow without harming customer relationships.
- Aligning Pricing with Business Goals and Market Trends: Discover how to align pricing with your business goals and adapt to market changes for sustained success.
Why Join?
01.
Limited Series
This session on Pricing for Profitability is part of a limited series and only runs twice a year — don’t miss your chance to get live, expert advice when it matters most.
02.
Unlock Expert Pricing Strategies
Learn how to optimise your pricing to boost profitability and stay ahead of the competition.
03.
Ask Your Questions, Live
This is your chance to ask the experts anything about pricing and growth in an open AMA session. Whether you're new to pricing strategies or facing tough business decisions, we're here to help.
Pricing Not Your Focus Right Now?
Register for one of our upcoming sessions in the series:
- Avoiding Compliance Pitfalls
- Leveraging Technology for Growth
- Hiring for Growth.
Meet the host
Christina is the Head of Sales at Kinore. Christina has an extensive background sales and marketing in the hospitality sector and has been an experienced manager for over 14 years. Christina is passionate about ensuring small business owners and new entrepreneurs feel supported throughout their journey - from your first enquiry through to being accepted as a client of Kinore.
Meet the expert guest
Tom is a Fellow Chartered Certified Accountant (FCCA) and Chartered Tax Advisor (CTA) and is Head of Accountant and Small Business at Kinore. Areas of expertise include Accounting, Compliance, and Taxation relating to small business and company directors.
Tom oversees a team of accountants who work closely with high-potential start-ups and SMEs, providing expert business advice and guidance and ensuring their statutory requirements are taken care of. He has built great client relationships and has experience providing technical support in accounting, compliance, and taxation to business owners so they can grow and scale their businesses.
Tom oversees a team of accountants who work closely with high-potential start-ups and SMEs, providing expert business advice and guidance and ensuring their statutory requirements are taken care of. He has built great client relationships and has experience providing technical support in accounting, compliance, and taxation to business owners so they can grow and scale their businesses.