WATCH NOW
Want to ensure your marketing investments
are delivering real financial returns?
Join Kinore and 
for an expert webinar
Join us for an insightful webinar where we delve into the evolving landscape of marketing performance measurement and profitability. Has the traditional metric of Return on Ad Spend (ROAS) lost its relevance? Is it time you adopted new strategies to ensure your marketing efforts are truly profitable? We’re excited to be joined by Thomas Gleeson of StoreHero who will share his expert knowledge on the subject.
Agenda
- The Old Way of Measuring Marketing Performance:
Understand why the conventional ROAS metric is becoming outdated and what this means for your marketing strategy. - How to Understand if Your Marketing is Actually Profitable:
Learn advanced methods to accurately assess the profitability of your marketing campaigns, going beyond traditional metrics. - Goal Setting When Building for Profit First:
Discover how to set strategic marketing goals with a profit-first approach, ensuring everything spent contributes to your bottom line. - Top Tips & Tricks Ahead of Q4:
Get expert insights and actionable tips to optimise your marketing efforts as we approach the crucial Q4 period, maximising your ROI and ensuring a successful end to the year.
About
StoreHero
StoreHero unifies your sales and marketing data, and costs to give you a real-time view of your profits at the store, product, and order levels. As a user-friendly e-commerce management platform, StoreHero is dedicated to helping online businesses optimise their operations and enhance profitability. By bringing together all your sales and marketing data in one place, StoreHero provides valuable insights that help you identify areas for improvement and make data-driven decisions, streamline your operations, increase sales, and achieve greater profitability.
Why
Join?
01.
Stay Ahead of Industry Trends
Gain insights into the evolving landscape of marketing performance measurement. Understand why the ROAS metric is becoming less relevant.
02.
Maximise Your Marketing Profitability
Learn how to establish strategic marketing goals with a focus on profitability, ensuring that every eurospent directly enhances your bottom line.
03.
Free recording of webinar
We send a recording of our webinar to everyone who registers. If you can’t attend the live webinar, register now and receive your recording after the live event.
Meet the host
Christina McGreevy
Head of Sales at Kinore
Christina is the Head of Sales at Kinore. Christina has an extensive background sales and marketing in the hospitality sector and has been an experienced manager for over 14 years. Christina is passionate about ensuring small business owners and new entrepreneurs feel supported throughout their journey – from your first enquiry through to being accepted as a client of Kinore.
Meet the expert guest
Thomas Gleeson
Co-Founder at StoreHero
Thomas has spent the last 10+ years in the e-commerce industry, having started his first e-commerce store at 19 years old. Thomas spent the last 3.5 years working at Shopify, most recently as Senior Merchant Success Manager, consulting with the largest brands on the platform. Through this work, Thomas brings a unique perspective on growing brands of all sizes and understands the challenges and constraints of these businesses.
