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eCommerce Insights: The Hidden Cost of Growth, Shipping, Returns & Fulfilment with Fiachra Murphy from Autofulfil
Scaling an eCommerce business feels like success — until the numbers tell a different story. Fulfilment, shipping and returns are three of the biggest margin killers in eCommerce, and most businesses don’t get a handle on them until they’re already doing damage.
Why Join?
- Do you actually know where your money is going? Understand your true bottom line and why growth without financial visibility is one of the biggest risks in eCommerce today.
- Is your fulfilment model working for you or against you? Explore the real pros and cons of keeping fulfilment in-house versus outsourcing it, and how to build a process that grows with your business rather than holds it back.
- Is free shipping costing you more than you think? Customers expect it, but offering it without a strategy can quietly destroy your margins. Explore practical approaches to building free shipping into your offering while staying competitive without giving away your profits.
- Are returns quietly devastating your margins? A small returns rate can have an outsized impact on profitability. Understand the real cost of returns, how to minimise their impact, and what a smarter returns process looks like for a growing eCommerce business.
Meet The Expert Speaker
Fiachra Murphy
Sales Manager at Autofulfil
Fiachra works closely with a wide range of growing online retailers to help them scale through smarter logistics. With hands-on experience in the third-party logistics space, he brings deep expertise on when eCommerce businesses should outsource fulfilment, what to expect from a 3PL partner, and how to avoid common pitfalls.
Known for his practical, client-focused approach, Fiachra has helped dozens of brands streamline operations and improve customer experience with tailored fulfilment solutions. In this webinar, he shares actionable insights for eCommerce businesses at any stage of growth.
Meet the host
Christina McGreevy
Head of Business Support Services at Kinore
Christina has over 14 years of experience in sales and marketing leadership within the hospitality sector. At Kinore, she is passionate about supporting small business owners and entrepreneurs from the first enquiry to becoming a client.
