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Inside a Real Cyber Attack: What Every Irish Business Owner Needs to Know
You don’t have to be a big company to be a target. Automated attack tools don’t pick victims by size. They scan the internet for weak points, at any hour, at huge scale. If your business has a website, a login page or a help desk, it applies to you.
In this 30-minute session, Rick Williams, Head of Digital Transformation at Kinore, will walk you through a real attack on Kinore’s own IT help desk: what happened, why businesses like yours get targeted, and the warning signs to look out for. You’ll leave knowing the practical steps to protect your business, whatever size you are.
Why Join?
See what an automated attack really looks like: Around 95,000 requests hit Kinore’s IT help desk in under an hour, with no warning and no human at the keyboard. Walk through the timeline of a real attack and see how quickly it escalates.
Understand why SMEs are targeted: Attackers don’t choose you, their tools do. Learn what these tools are looking for, why smaller businesses are attractive targets, and what an attacker could gain from even a basic foothold.
Know what to look out for: Spikes in failed logins, unexpected password-reset emails, unusual traffic and alerts you’ve been ignoring can all be early signs. Learn which warning signs matter and what they look like in practice.
Protect your business: Security tools are only part of the answer. Learn why detection, alerting, monitoring and a clear response plan matter just as much, and the simple first steps any business can take.
Know what to do when it happens: Who gets alerted? Who investigates? What do you tell staff and customers? Learn how to build a calm, clear response process before you need it.
Meet The Experts
Rick Williams
Head of Digital Transformation, Kinore
Richard is the Head of Digital Transformation and Chief Technology Officer (CTO) at Kinore Finance & Business Services, where he leads the firm’s technology-driven growth strategy. Focused on scalability, automation, and AI-driven innovation, Rick oversees initiatives that enhance both top and bottom-line margins. He also manages Kinore’s technology portfolio and cybersecurity strategy, ensuring compliance with industry standards.
Larissa Feeney
CEO & Founder, Kinore
Larissa Feeney is a chartered accountant and the CEO and Founder of Kinore, a multi-award-winning online accountancy firm that specialises in delivering a complete suite of finance and business services to startups and SMEs across Ireland, Northern Ireland and the UK. Larissa proudly dedicates her time to overseeing the growth of her digital-first company and giving back to the local community by contributing to numerous entrepreneurial programmes and boards that help to empower ambitious businesses.

