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The Value Equation: Pricing, Buyer Behaviour & the Decisions Every Business Must Make
Costs are rising, customers are stretched, and the old ways of pricing are no longer holding up. The businesses that come out ahead will be the ones that understood the shift early and acted on it.
Why Join?
- What’s actually changing out there? How today’s economic environment is reshaping the way customers and businesses make purchasing decisions, and why the old approach to pricing is starting to work against you.
- Where do businesses go wrong on price? The most common mistakes businesses make when setting prices during uncertain economic periods, and how to steer clear of them.
- Where’s the opportunity hiding? Where the biggest growth opportunities for Irish businesses over the next 2–3 years are, even with the uncertainty still in play.
- What separates the businesses that grow from those that stall? What sets resilient, growing businesses apart from those that struggle, and what you can take from it for your own.
Meet The Expert Speakers
Susan HayesCulleton, CFA
Managing Director of The Hayes Culleton Group
Susan is co-founder of The Positive Economist, Associate Lecturer at Ulster University, host of Fantastic Female Fridays and the ESG & Tech Show, and the sole presenter of the Savvy Women Online podcast. She serves on the boards of the Irish International Business Network and the Ireland Hong Kong Business Forum. Susan holds a Chartered Financial Analyst charter, MSc Executive Leadership, BSc Financial Maths and Economics and a Diploma in Taxation.
Larissa Feeney
CEO & Founder of Kinore
Larissa Feeney is a chartered accountant and the CEO and Founder of Kinore, a multi-award-winning online accountancy firm that specialises in delivering a complete suite of finance and business services to startups and SMEs across Ireland, Northern Ireland and the UK. Larissa proudly dedicates her time to overseeing the growth of her digital-first company and giving back to the local community by contributing to numerous entrepreneurial programmes and boards that help to empower ambitious businesses.
