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    Web Journey

    This Irish digital marketing firm changed accountants and found more reliable support
    INDUSTRY: DIGITAL MARKETING

    About The Company

    Web Journey is a digital marketing consulting firm specialising in inbound marketing and sales, content creation, websites, and graphic design, and they are also a HubSpot Solutions Partner.

    The company is founded by Sinéad O’ Driscoll, who started her journey as a software developer in global financial services companies. She was a Software Development Manager for 20 years and during this time, she loved working on User Experience. This is closely aligned with marketing and encouraged Sinéad to complete a digital marketing diploma along with other marketing and graphic design courses at the same time as having a job.

    Learning these new skills while working gave Sinead the confidence to eventually set up her own business.

    Why start your own business?

    • Sinead wanted better work/life balance, more variety in her work, and not to be limited to one industry. Sinéad loves the flexibility and the challenge of running her own business.

    • “Life’s too short to be spending 4 hours a day commuting. And yes, you still have to work long hours as a startup but it’s different when it’s your own and you’re passionate about it – it doesn’t feel like work!”

    • “I’ve made many mistakes, but I’ve always learned from them and they’ve made me better. Fail fast – learn fast.”

    • “From my own experience, the best advice I can give other founders, particularly ones with no sales background, is to not underestimate sales and the value of putting a solid sales process in place at the start that can scale as the company does.”

    What is your experience with Kinore?

    Kinore is the best fit
    “It’s vital to have an accountant that you can talk to, who can explain things in plain English to you and you can trust to get the most done for you. I knew Kinore was the best fit after speaking with Tom.”
    Sinéad O’ Driscoll
    Founder and CEO of Web Journey

    ''I changed my previous accountant to Kinore''

    ''I came to Kinore because I felt my first accountant wasn’t a good fit – they didn’t provide enough good advice at the beginning of my startup journey. They didn’t speak to me about my accounts in a way that I could understand, and I had ongoing problems getting answers to questions. All these factors prompted me to make a change and I was eager to find the right support the second time.''

    Some of our happy clients

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